We told GT to build their best bike ever – and paint every part gold. Then we put this bike up for grabs at a series of races around the country. Win the race, win the bike. The only catch? To keep the GT Golden Bike, you had to defend it at the next race. We rounded out this campaign with print, a microsite, banners, and yes, even cheerleaders. 

On a side note, I even raced for the Golden Bike. Needless to say, I didn't even come close.