Never Get Hulu

Hulu had a problem: everyone had heard of them, but nobody knew what they really offered. So we needed a craft a big, bold statement that would spark reevaluation. Countless hours later, we came across the insight that better ruins everything. Remember the first time you took an Uber? It ruined cabs forever. Or that time you got upgraded to first class? It shone a light on how cramped coach really is.

Well, the same thinking holds true to Hulu, as well. With tons of shows and movies, exclusive originals plus Live TV for sports, Hulu will ruin the rest of TV for you forever.

So we went out and told the world with a campaign that launched during the 2018 Emmys.

Thanks to everyone at Hulu who made this possible, and director Matt Aselton who brought it to life so seamlessly.

 A national OOH buy supported our brand reevaluation efforts.

A national OOH buy supported our brand reevaluation efforts.

 

“3-Ply” starring, you guessed it, Sarah Silverman

 

Joe & Sofia’s standalone :30, “First Class”