THE ROBOBEE PROJECT

Regrettably, this endeavor never saw the light of day. Long story short, the legal eagles at Harvard who originally approved it changed their minds – after everything was finished. It happens. But it remains one of the most fun, interesting and rewarding projects of my career. Interviewing Harvard roboticists in their million dollar lab? Pretty cool. And pivoting to a new way of telling slightly-branded stories? Well that was just plain awesome.

Facebook and Instagram were the primary channels for telling this incredible nerdtastic tale. Above is an social post. Below you'll see the website: the "Voltron" of all our social content. Every part of the site could be easily shared as a separate post, all of which would further the main storyline being told on the site itself.